What I Actually Do
I do not replace your team.
I do not tell clinicians how to do clinical work.
I design the operational structure that connects:
Marketing → Admissions → Business Development → Alumni
When the structure is correct: Marketing trusts admissions, Admissions trusts outreach, Outreach trusts leadership and Leadership finally trusts the data.
What Changes After Alignment
You stop arguing about lead quality.
You stop guessing where referrals came from.
You stop losing families in the first 24 hours.
You stop depending on one outreach rep to carry the entire team.
Instead you get:
• predictable admissions
• consistent referral sources
• alumni advocates
• reliable reporting
• calmer leadership teams
You don’t need more people.
You need a system that allows the people you already have to succeed.
Who This Is For
Organizations that:
• have marketing but inconsistent admissions
• have outreach but unstable census
• feel internal friction between departments
• rely on heroic employees instead of reliable systems
My Role
I am not a marketing agency.
I am not a speaker selling motivation.
I am not an outside auditor.
I am a structural integrator for growth operations.
I build the framework that allows your organization to function as one coordinated effort instead of four competing departments.
A liberating force — not an occupying force.
I know what it's like, I've been there! Reach out and schedule a call. Read my book, watch my interviews, watch my TEDx talk and talk to my clients!